Head of Marketing f/m/d

Full time @ecolytiq posted 3 weeks ago in Marketing

Job Detail

Job ID 40130
Company Description The Sustainability-as-a-ServiceⓇ solution from ecolytiq enables banks, fintech companies and other financial services providers to show their customers the individual impact their purchasing behaviour is having on the environment in real time.

Lead and develop the marketing department as well as oversee all of our marketing activities globally
Define our short and long-term strategies, brand positioning and growth story, collaborating closely with our department heads and founders
Develop, plan, and execute a consistent marketing approach aligned with our ambitious growth and business objectives collaborating with other departments
Develop a deep understanding of our target audience, taking into account our different target markets (especially North America and EU)
Implement a suitable brand strategy to increase ecolytiq’s and our non-for-profit brand awareness
Create and implement marketing concepts and campaigns to increase lead generation, customer acquisition and conversion rate
Help us increase our global impact by scaling our solution in the relevant markets with our Sustainability-as-a-Service® solution

Relevant experience and track record within the SaaS and/or fintech sector
Track record of building and growing a marketing department within the SaaS and/or fintech sector
Experienced in developing and leading a marketing team
Previous experience in creating and implementing a cohesive marketing and brand strategy
Deep understanding of best practices in lead generation and B2B marketing strategy
Understanding of the different market needs (North America & Europe)
Strong organizational skills and the ability to adapt to a fast-paced environment
Excellent communication skills in English, German is a plus