Head of Marketing f/m/d

Full time @ecolytiq in Marketing
  • Post Date : January 18, 2023
  • Apply Before : February 17, 2023
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Job Detail

  • Job ID 40130
  • Company Description  The Sustainability-as-a-ServiceⓇ solution from ecolytiq enables banks, fintech companies and other financial services providers to show their customers the individual impact their purchasing behaviour is having on the environment in real time.

Job Description

Your mission

  • Lead and develop the marketing department as well as oversee all of our marketing activities globally
  • Define our short and long-term strategies, brand positioning and growth story, collaborating closely with our department heads and founders
  • Develop, plan, and execute a consistent marketing approach aligned with our ambitious growth and business objectives collaborating with other departments
  • Develop a deep understanding of our target audience, taking into account our different target markets (especially North America and EU)
  • Implement a suitable brand strategy to increase ecolytiq’s and our non-for-profit brand awareness
  • Create and implement marketing concepts and campaigns to increase lead generation, customer acquisition and conversion rate
  • Help us increase our global impact by scaling our solution in the relevant markets with our Sustainability-as-a-Service® solution

 

Your profile

 

  • Relevant experience and track record within the SaaS and/or fintech sector
  • Track record of building and growing a marketing department within the SaaS and/or fintech sector
  • Experienced in developing and leading a marketing team
  • Previous experience in creating and implementing a cohesive marketing and brand strategy
  • Deep understanding of best practices in lead generation and B2B marketing strategy
  • Understanding of the different market needs (North America & Europe)
  • Strong organizational skills and the ability to adapt to a fast-paced environment
  • Excellent communication skills in English, German is a plus

Required skills

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