During this new episode of our Founder Series, we are sitting down with Cody Finke, Co-founder and CEO of Brimstone Energy. Brimstone Energy creates the world’s first carbon negative Portland cement without changing the product or the price. Brimstone has developed a cement formula that has successfully removed cement-making process emissions and yet is scalable and cost-effective.

I was excited to speak with Cody, a lover of the outdoors, who began his career as a chemist working developing wastewater treatment technology at Caltech before realizing that if he wanted to make impactful change, he needed to start a business to sell new technologies able to tackle environmental problems. He therefore went in pursuit of finding a solution to the lesser-known environmental pollutants and settled on cement, currently A BIG challenge with great potential climate impacts, since Cement production currently contributes to 5.5% of global greenhouse gas emissions.

In this episode, we will learn more about the often-overlooked cement industry, who the big players are, what gaps Cody discovered in the market, and how tackling the carbon emissions from cement-production can have a big impact on climate goals. Cody then goes into the details of cement production and how he plans to scale his cement process and promote his solution as the only one that tackles cement process emissions. Cody then gives us an overview of the biggest challenges in the market and what the main opportunities and risks of his business model are.